What is off-page SEO?
Off-page SEO embodies any efforts taken outside of a website to improve its search engine rankings. Link building is a big part of this, but it goes way beyond that.
Why is off-page SEO important?
Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others.
For that reason, it’s challenging to rank on the merit of your content alone.
Link-related off-page factors
Backlinks are perhaps the most critical part of off-page SEO. Google search is built on something called PageRank: an algorithm that looks at the quantity and quality of backlinks pointing to a web page. Some SEO professionals see PageRank as an outdated concept, but Google confirmed that it’s still a ranking factor:
1. Number of referring domains
2. Link authority
4. Anchor text